Corporate campaign
GSK launches an institutional campaign to inform healthcare professionals, investors and the general public about its new strategy, marked by the separation of its consumer products in order to refocus its activities on innovation.
Year: 2023
Our expertise
Medical. Creative. Technical.
The background
GSK announces the demerger of its activities, creating a new entity called Haleon.
The challenge
360° communication on GSK's strategic repositioning, for investors, healthcare professionals and the general public.
The solution
An integrated campaign across print, digital and social media, with messages tailored to each target audience.
It includes a photo shoot, the creation of several print posters, publications in various consumer and medical magazines, and a strong presence on digital platforms and Twitter.
+6,5M
views generated by Twitter posts
+1M
impressions on web banners
+2K
clicks and interactions
