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Corporate campaign

GSK launches an institutional campaign to inform healthcare professionals, investors and the general public about its new strategy, marked by the separation of its consumer products in order to refocus its activities on innovation.

Year: 2023

Corporate / Internal Communication
Social Media

Our expertise

Medical. Creative. Technical.

The background

GSK announces the demerger of its activities, creating a new entity called Haleon.

The challenge

360° communication on GSK's strategic repositioning, for investors, healthcare professionals and the general public.

The solution

An integrated campaign across print, digital and social media, with messages tailored to each target audience.

It includes a photo shoot, the creation of several print posters, publications in various consumer and medical magazines, and a strong presence on digital platforms and Twitter.


views generated by Twitter posts


impressions on web banners


clicks and interactions

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Nicolas Audouin

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