OFTALMO BOOM

After the pandemic, Santen Pharmaceuticals lost touch with ophthalmologists and aims to make a strong impression at a national conference.

Re-engage in a memorable and interactive way with ophthalmologists.

Adapted from the famous Spanish TV game show BOOM, this version is tailored to the field of ophthalmology. The objective is straightforward: participants must defuse the “eye bomb” to win. But how do they do it?

A bionic eye is positioned in front of the participants, and an iPad to their left asks questions about glaucoma, dry eye, and SANTEN products. To answer, they must disconnect the correct colored wire from the bionic eye.

If the eye turns green, they’ve answered correctly. If the retina turns red, the answer is wrong and the participant loses a life.