MS Roadshow

Kesimpta launch in Canada + pre-launch of a mobile disease-tracking tool for HCPs.

Create a DTC campaign to support Kesimpta's launch and connect with Canadian MS centers to raise awareness about an upcoming mobile disease-tracking tool

We created a complete program with a custom-branded trailer, drove it across Canada, and stopped at MS Clinics.

One Trailer; Two Projects

The roadshow had 2 principal components: a branded awareness campaign and an unbranded medical education program. The trailer was simultaneously purposed as a mobile billboard, a recording studio, and a learning investigation experience. Based on all local regulations of each event, we branded or unbranded our multi-purposed trailer with magnetic covers!

Branded Awareness Campaign:

Mobile billboard for a newly launched treatment of relapsing forms of MS.

Lunch & Learn with MS clinics organized collectively with Sales Reps and MSLs.

1-hour long interviews with 7 expert neurologists to hear their clinical experience and discuss treatment safety, efficacy, and flexibility.

Interviews with 2 patients to learn about their experiences with the treatment, witness their daily lives, and understand the impact of the treatment on their quality of life.


Unbranded Medical Education Program:

A learning investigation experience is organized inside the trailer to raise awareness about an upcoming mobile disease-tracking tool.

HCPs are invited to go through a 15 minutes immersive experience where they learn about the technology and the unmet need it answers to.

The experience included interactive group activities, a hologram talk
from a well-known expert, and a follow-up discussion with the MSLs.