Myasthenia

Developed in collaboration with patient associations, this initiative helps healthcare professionals better understand the real-life impact of generalized myasthenic symptoms on patients’ daily lives.

Year: ??

Congress / Event
VR / AR

Our expertise

Medical. Creative. Technical.

The background

Step into the shoes of myasthenia patient in a fully immersive VR environment.

“Feel” their symptoms as they go about ordinary tasks – revealing how profoundly the disease can affect everyday functioning and quality of life.

The challenge

Raise awareness among physicians of the real-world burden of generalized myasthenia symptoms.

The solution

We created an immersive VR tool that allows HCPs to experience common activities impacted by the disease, such as: 

- Driving

- Eating at a restaurant

- Working from home

- Grocery shopping

- Attending a medical consultation

The character’s narration throughout the experience emphasizes the emotional and psychosocial impact of the disease, as well as the often unspoken challenges faced by patients.

+10

medical congresses featuring the project

+300

healthcare professionals trained

+2.5x

increase in follow-up visit activity

Contact usContact us

Graham Batte

Find out more about our projects!